“Shine Like a Diamond” was founded by Laurisa Cruz, a wife, mom, and passionate advocate for women who believe that even in the midst of life’s chaos, they deserve to feel beautiful, confident, and truly seen. Laurisa’s journey into creating this brand began with motherhood, as having her daughter, Hope, transformed her outlook on life. It shifted her priorities and deepened her passion for helping women find their inner and outer sparkle.

As a woman who juggles the demands of family and personal goals, Laurisa realized how important it was to maintain a sense of beauty and confidence despite the busyness of daily life. She created Shine Like a Diamond for the strong, graceful woman who does it all — whether running errands, raising children, or building dreams — and still wants to feel radiant. The online store offers carefully handpicked accessories, scents, and pieces of glamour designed to brighten up everyday moments. Laurisa’s mission is to help women embrace their individuality and shine brightly, both inside and out.